On one product since 2018 · San Juan, Puerto Rico
I design products
and ship the code.
Founding designer at CurbNTurf. Since joining in 2018, I’ve built the brand, the product, the website, and two native apps, and I’m still designing it today. Now I write backend too.
Case studies
4 of them
- 01CurbNTurfOnboarding a farmer without a salesperson.A two-sided RV marketplace built from no brand and a product that barely worked, and the bet that landowners would sign themselves up.Founding designerBrand, product, web, native2018 to now500+ hosts with published listings279% YoY host sign-ups
- 02Coqui CardboardThe one nobody asked me to build.Twenty-four thousand sports cards, cataloged and designed the way the objects deserve. No client, no brief, no revenue. Designed and built end to end in Next.js.Sole designer and developer24,000+ cardsCommand palette search
- 03InfoCon + LRSWhy we didn’t merge them.One owner bought a competitor selling large-print books to the same readers. Everyone would tell you to consolidate. I built two identities and two checkouts instead.Logo and identity, twiceCustom quoting and checkoutReaders losing their sight
- 04Dominó CaribeThe model had to ask.A web game of Caribbean dominoes, built in about two weeks with Claude Code. The rules came from the people who play, not from the model.Work in progressSole designer and developer589 automated testsDominican, Puerto Rican, and Cuban rulesOnline with friends
Selected work
All live
- StickyFlow2026AI systemsRAG & LLM APIsBrandFront endstickyflow.comRAG chatbots, LLM API integrations, and agent workflows in custom code, deployed into each client’s own accounts and keys so they own the architecture rather than rent it. That constraint shaped the brand too: the product sells deployable systems, not meetings, so the site is built as machinery — terminal typography, live telemetry ticking in the header, Next.js and GSAP underneath. My own company, launched spring 2026.
- New Smile Dentures2023 to 2025BrandSiteSEOGoogle Adsnewsmiledentures.comA family denture practice in Idaho: three generations, two clinics, an in-house lab, and patients who arrive embarrassed. The identity and the site were built for a business that had outgrown both. I rebuilt them in spring 2023 and then ran the brand for nearly three years, SEO and Google Ads included. Buying the traffic yourself is how you find out whether the rebrand actually worked.
- The Tink TankSince 2018BrandProductFront endthetinktank.comStarted in Idaho in May 2018, because almost nobody there was doing this kind of work. Brand, product, and front end for clients across SaaS, healthcare, retail, and commerce, usually all three phases: name it, design it, ship it. The studio is older than its own website, which went up in spring 2026.